Does wearing the color red give you a sexual edge? Maybe, according
to a new study, which found that men find women sexier if they're sporting
a crimson hue rather than, say, blue or green.However, red won't make you
look smarter or more competent, says study author Andrew Elliot, Ph.D.,
a professor of psychology at the University of Rochester in New York.

"We only found the effect for attraction, so males don't rate females in red
as more intelligent, more likable, or as having a better personality; they only
rate her as sexier and more attractive," he says.

Why is red so sexy? The researchers have a couple of theories.

Read four myths about healthy sex . One is cultural: From red roses to
Valentine's Day, red is the universally recognized sign of romance;
it makes sense that men may subconsciously [associate the color red with sex].
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Damn I love [red]... ;-]